“Publishers have many options to choose from when it comes to using advertising technology to monetize – in fact, Gannett uses dozens of competing ad services, including Google Ad Manager,” Taylor said in a statement Tuesday.
“Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.”ĭan Taylor, Google’s vice president of global ads, told CNN that the claims in the suit “are simply wrong.” “Digital advertising is the lifeblood of the online economy,” Reed added. Michael Reed, Gannett’s chairman and CEO, said in a statement Tuesday that Google’s dominance in the online advertising industry has come “at the expense of publishers, readers and everyone else.”
That means publishers often rely at least in part on Google’s advertising technology to support their operations: Gannett says Google controls 90% of the ad market for publishers. (Photo by Jakub Porzycki/NurPhoto via Getty Images) Jakub Porzycki/NurPhoto/Getty ImagesĮU officials accuse Google of antitrust violations in its ad tech business Google logo is seen on a building in Krakow, Poland on May 4, 2023.
0 kommentar(er)
